Founder/CEO - The Skin Concept
'The Skin Concept' is a UAE based bath & beauty company that creates handcrafted products to nurture the inner-self. We are focused on aesthetics, continuously striving for betterment by bridging the gap between nature and science. We create sustainable products with handpicked ingredients from around the world, which are good for your skin & for our planet!
At 'The Skin Concept', we pride ourselves on our distinctive design, production methodologies, rigorous quality assurance, and research based innovation at our in house product development lab. We strive for a multi-faceted luxury consumer experience that inspires upliftment in one's lifestyle.
From 'concept' to 'product', our attention to aesthetics and focus on innovation, is second to none.
We aim to elevate skincare by being the ‘cultural shift’ in the beauty industry by formulating well researched, trusted, luxurious handmade bath and beauty products that nurture the inner self and create a wealthy product experience.
My passion for beauty and love for nature is my inspiration behind creating handmade soaps and skin care the old fashioned way. I hand make fresh products that have nourishing and healing qualities that literally ‘feed your skin’ using only the best ingredients that nature has to offer.
My natural, hand crafted products are free from harmful chemicals such as sodium laurel sulfate, parabens, phthalates, petroleum by-products and preservatives. I make soap by the traditional cold process method. Using this method means, the naturally occurring glycerin is not removed. This also allows the ingredients to stay at a low temperature to guarantee they keep their therapeutic properties. The gentle ingredients formed in the soap making process are perfect for hydrating and nourishing your skin.
The products are made in small batches with lots of love and attention to ensure the highest level of quality.
As a teenager, I had a troublesome skin. Outbreaks and pimples loved me while blackheads were my best buddies. Forever around!
All of those years, once a week, Amma (as I referred to my mother) would prepare some or the other scrub or mask in her kitchen and my 'beauty session' would begin. To my teenage brain, those were very stressful times! We would argue about why I couldn’t use a quick fix, OTC treatment that would instantly better my skin and Amma would always say that natural treatments indeed take time, but are a permanent fix, always. ‘Old School’ is what I thought of her then.
20 years later, as a franchise owner of a renowned International Beauty Brand based in UAE, I would promote their products and have my clients ask me which one of them do I use for they’d like to use the same. That’s when the value of those natural handmade treatments dawned upon me. My ‘old school’ Amma’s natural remedies had truly ‘fixed' my skin permanently.
Today, I can recall her advice like it were yesterday; never experiment with your skin and do not apply what’s not 95% natural. The 5% could be skin safe preservatives that guard the product from rotting, but that’s about it.
When I think of passing her legacy to the world, the principles behind the brand remain the same. Our products are a 100% vegan and natural. Every product is carefully curated using skin loving ingredients intentioned to nourish, moisturize and treat skin as per individual requirements.